If you’re planning to DIY your PR, the first thing you need to work out is why you want PR. I know that sounds strange because surely everyone just wants PR, but it’s absolutely key to setting up the whole process.
It might be that you want to establish credibility for your brand, maybe you want to position yourself as a thought leader or perhaps you simply want more customers. It doesn’t matter what your reason is but the fact that you know what you want to achieve is.
So once you’ve worked out the why, you need to think about the who. Who do you want to know about your business and which media do you need to get into to reach them?
Then it’s all about working out what your story is and how to build a strong one that journalists will want to write about. This is usually where most businesses come unstuck. A profile on your business is not a story to most journalists.
The best thing you can do is read the publications that you want to get into to get a feel for the kind of stories they run. You’ll notice that most stories lead with a news angle – be it a brand new offering or product that hasn’t been thought of before or a ‘sweeping statement’ about the industry or category. For example, in 10 years time people will no longer drink coffee but rather inhale it and then talk about how their product is driving this change. (more…)Read More
Leadership is not something that comes easy to most people. In fact, the majority of people have no idea what it takes to be a good leader. If you are here because you desire to develop leadership skills, or you would just like to know what it takes to be a leader, then continue to the following article.
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Walk the talk. Leaders don’t say one thing and do another. That is confusing to employees, and demotivating in many ways. Instead live by what you say. Follow through and lead by example. Then you’ll have more than employees, you’ll have champions who believe in your business and your leadership too.
A good leader, or manager, will go out of his or her way to get to know employees better. Not just about work-related topics, but about their outside activities, family and interests. Employees appreciate it when their leaders acknowledge them in ways that don’t pertain to work. This makes the relationship a little more personal.
Leaders understand what it takes to serve others, so you must grasp the true qualities of leadership if you aspire to be a leader. You can learn the skills you need to become a helpful and productive leader by reading this article. With luck, you’ll learn a few things.
Prosperity strarted with keeping things simple while leading others. Focus on the most important goals as a leader. Once you’ve done that, then set up some priorities. Make the work as simple as possible. Ensure that you allocate time during your day that you can brainstorm ideas for yourself and those around you.
Good leaders think about the future. You have to have the ability to look ahead and then make plans accordingly. You can’t know what happens all the time, but you must eventually hone this skill. Make sure that you have future goals in mind that you want to aim for, whether it is six or twelve months down the line.
It really pays to be good at investing, otherwise you could end up losing everything. Many people have lost their life savings due to bad investments. What you need is good investing advice that the pros like to follow. The article below offers many good tips on what makes a good investment. Keep reading and find out for yourself!
Keep a tax accountant. You can be aware of tax laws and current taxation; however, there are many variables to keep in mind. A good accountant, that understands and keeps abreast of tax laws, can be an invaluable asset. Your success with investing can be made or broken by your approach to taxes.
Don’t neglect that tax benefits of real estate investment. Set up your real estate investments in appropriate LLC or S-corp legal entities. Do so very early in getting involved in real estate investing. You do this early to maximize your long-term benefits and because the longer you wait the more complicated it gets to do so. (more…)Read More